邁向總經理之路 (Road to be General Manager)

邁向總經理之路就是經常要問:
假如您是某事業公司的總經理，您會怎麼經營？採取啥新策略？  
其中最關鍵的是:
要做產業市場分析及產業技術分析。 
要有如此才能做正確的決策，才能有總經理的視野。
企業的利潤80%來自於策略，20%來自來管理。

The path to becoming a general manager is always to ask:
If you were the general manager of a company, what would you do? What’s the new strategy?   
The most critical of these are:
To do industry market analysis and industry technical analysis.  
Only then can you make the right decision and have the vision of the general manager.
80% of business profits come from strategy and 20% from management.

記得我在財團法人生物開發中心時，有許技術部門，例如遺傳工程組織單位，農業生技等。但有一個組是企業組。
當時的主管張天鴻博士曾任職Corning Class BD部門，認為產業市場分析與技術分析報告是培養總經理的入門訓練。
我們企業組產出了好幾位總經理，例如張天鴻，邱福泓，羅敏菁等。

I remember when I was in the Biological Development Center, there were many technical departments, such as genetic engineering organizational unit, agricultural biotechnology, and so on. But one group is the Enterprise group.
The director at the time, Dr. William Chang, had worked in Corning’s business development department and believed that industrial market analysis and technical analysis reports were introductory training for general managers.
Our enterprise group has produced several general managers, such as Dr. William Chang, Qiu Fuhong, Luo Minjing and so on.

我1989年寫了一本是藥物控制釋放劑型技術與市場分析。

In 1989, I wrote a book on Controlled Release Dosage Form Technology and Market Analysis.

主張台灣不要開發新藥，要開發慢釋放控制劑型。
台灣藥劑市場一年1200億元台幣, 開發一個完全的新成份新藥需要50億元台幣 老藥新劑型0.5億元 >
34年前, 就主張台灣藥廠要開發新劑型
針對專利過期的藥品開發新劑型。而新劑型的技術就是控制釋放  像普拿疼 保護您就是。
結果34年台灣的藥界, 都是這個方向

Taiwan should not develop new drugs, but develop slow-release controlled dosage forms.
Taiwan’s pharmaceutical market is NTD 120 billion a year, and the development of a completely new drug with new ingredients requires NTD 5 billion for old drugs and NTD 50 million for new dosage forms.
34 years ago, it advocated that taiwan pharmaceutical companies should develop new dosage forms
Develop new dosage forms for off-patent drugs. And the technology of the new dosage forms is to control the release of drugs like Bolivar To protect you.
As a result, the pharmaceutical industry in Taiwan for 34 years is in this direction.

AI 來臨了，對我們有什變化?
事業的成功率， 10年存活率1成，主要是行業技術及市場分析資料不足，很多公司創立後，投入資金人力只是證明不可行。
假如行業技術及市場分析資料充足，企業經營，成功率預計會高到5倍以上。
AI尤其微軟旗下，skype上的Bing，讓我們很快的取得某個產業的市場分析及技術分析。
以前做產業技術和市場分析，可能要6個月，目前可能只要0.6小時。

AI has come, what has changed for us?
The probability of success and the probability of survivability of 10% are mainly due to the lack of technical and market analysis information. Many companies have been established, but the investment of capital and manpower has only proved to be unworkable.
If the industry technology and market analysis data is sufficient, the success rate of business operations is expected to be as high as 5 times.
AI, in particular, Bing on Skype, which is owned by Microsoft, allows us to quickly obtain market and technical analysis of an industry.
In the past, it may take six months to do industrial technology and market analysis, but now it may only take 0.6 hours.

在座各位，無論您身處何職位，身處何公司，保持做產業技術和市場分析的習慣，並問自己: 假如您是某事業公司的總經理，您會怎麼經營？採取啥新策略？  
日積月累, 培養出經營決策能力,有機會擔任企業總經理也不害怕。
久而久之，會有企業找上您擔任總經理。
因為您已經擔任許多家虛擬公司的虛擬總經理許多年，這一次當真的總經理，就無所畏懼地上任吧!

All of you, no matter what position you are in, what company you are in, keep the habit of doing industry technology and market analysis, and ask yourself: If you were the general manager of a business company, how would you run it? What’s the new strategy?   
Over time, cultivate the ability to make business decisions, have the opportunity to serve as general manager is not Afraid.
Before long, there will be a company looking for you to be the general manager.
Because you have served as a virtual general manager of many virtual companies for many years, this time as a real general manager, take office fearlessly!

邁向總經理之路就是經常要自問

假如您是某事業公司的總經理，您會怎麼經營？採取啥新策略？
1.定義產業(行業)
該事業的產品及服務？產品及服務所處的產業(行業)？
該事業需要特殊執照嗎？需要遵守特殊法規嗎？
有沒有參考公司？
2.產業(行業)技術和市場分析
產業(行業)市場有多大？
產業(行業)技術是啥？
有那些需求沒有被滿足?
3.特定事業經營分析
3.1事業的客戶與供應商:
該事業的客戶，事業的客戶的客戶？
該事業的供應商, 該事業的供應商的供應商？
3.2經營模式分析：
事業賺錢嗎？可以永續經營嗎？有獨特經營模式？
有獨特技術？有獨特證照？有特殊人脈？
在會計，薪資處理方面有沒有特殊之處？
4.經常要問:
假如您是該事業公司的總經理，您會怎麼經營？採取啥新策略？ 

The road to general manager is to always ask yourself
If you were the general manager of a company, what would you do? What’s the new strategy?

1.Define Industry (Industry)
The cause of the products and services? What industry is the product or service in?
Does the business require a special license? Do I have to comply with special regulations?
Are there any reference companies?

2.Industry (Industry) Technology and Market Analysis
How big is the industry market?
What is (industry) technology?
Are there needs that are not being met?

3.Business-specific business analysis
3.1 Customers and suppliers of the business:
The clients of the client, the clients of the client’s client?
The supplier of the client, the supplier of the client?
3.2 Business Model Analysis:
Does the business make money? Can it work long-term existent ? Do you have a unique business model?
Have a unique technology? Have a unique license? Special connections?
Is there any specialty in accounting, payroll processing?

4.Always ask:
If you were the general manager of the company, how would you run it? What’s the new strategy?

以上內容由陳中成所長 撰寫於2023年12月
作者曾任職於曾任台灣永光董事副總經理，財團法人生物技術開發中心企業組經理，大同公司財務電算中心。目前也擔任多家上市櫃公司獨立董事。

連絡人
陳中成 首席合夥人/會計師/專利師
Dalechen@evershinecpa.com
WhatsApp: +886-933920199 / Wechat ID: evershiinecpa
Line ID:evershinecpa / Skype:Daleccchen
Linkedin address:Dale Chen Linkedin
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